ProEquipAI

Critical-incident executive coachingFor responsible executives

One executive, alone, at a desk.

Twenty minutes.

No distractions.
Time to get a real feel for dealing with a crisis.

Compare that with the last mandatory table top?

Opus Sentinel is one such exercise

There is an explosion at an oil company’s offshore installation. One of your vessels is alongside it. The phone goes; no preamble. The oil company is on the line, the relatives will be next, and the authorities will want one account.
The chief executive sits it alone in peace, on his own laptop, with the office around him played by seven seats.
Type the orders.
The AI role-players answer from the company’s own records and procedures.

See what a session looks like →

“Through experience we gain confidence, through confidence we gain competence.”

— Ian Simpson

A desk drawn in line engraving: a closed laptop, a desk telephone with its handset on the cradle, an open notebook and pen, and a cup of coffee.

Sit through the incident from the first report to the close out brief, this is the goal.

Enquire →

The incident is written by Ian Simpson

  • Offshore Installation Manager, Fleet Manager and General Manager; over forty years in marine and offshore oil and gas.
  • GM who was at the inception, grew the company from one accommodation jack-up, to what became Seafox today.
  • 2010–15, across the Gulf: formally assessing Offshore Installation Managers and board-level executives in complex offshore and onshore crisis scenarios.
  • Since 2024, full time, and by his own count more than 5,000 hours: learning to build with AI, then building these exercises himself.

The full record →

Imagine
The very same scenario process built on your own companies, agreed data.

Opus Sentinel is ours.

The company is invented, the vessel is invented, the installation is invented. It does show you what an exercise can be.

It is not your incident, and we hope it never will be.

What is on offer is the same exercise built for your individual situation.

State-of-the-art AI processes now make it practical to take a company’s own material for example its vessels or its assets, its contracts, the positions in its crisis organisation, its own emergency procedures and turn that material into the written data rows an exercise runs from.

Your executives experience an incident involving their own vessel / asset.

With their own ai role players positions /team behind the answers.

How it is built

  1. 01The incident is written by someone who has held command in a real one.
    The AI does not write it.
  2. 02Every fact a role-player is able to give is extracted first from your data
  3. 03The AI is the grease between that data and a realistic knowledgeable person answering.
  4. 04Your people sit it.
    Alone, on their own laptops, over and over, in peace, at their own pace.

Let’s talk about such a scenario for your case →

The mechanism

“Delivered Through Experience” is the company’s tagline. It is also the mechanism.

The executive sits the exercise, makes choices, sees the results, and gets mentored.

Completes the same exercise, makes better choices over time.

Sees the results, gains more mentoring, as a result more mental muscle memory forms.

Confidence comes from Experience.
& from Confidence,
comes Competence.

Who it is for

Senior executives who will one day suddenly be put on the spot.

The executives who have to deal with stressful decisions right there, right then.

They are on the hook, in today’s litigious, complex, everything on record, world.

Their reputations, the company’s finances and reputation, are all on the line

It’s during those vital initial stages, that we coach you through.

In the aftermath, they are the people who have to…

Live with the decisions they made.

Endure the scrutiny of —

  • Their Peers
  • Their investors
  • Their Insurers
  • The Public authorities
  • Prosecution, in the worst case.

What we propose

One person, alone, on their own laptop.

In their own comfort zone.

Zero pressure

The AI plays the office around them, the roles, the incoming events, and updates.

Let’s make it personal

You are alone, and you really have time to think things through.

Time to make notes at your own pace.

Nothing is scored. Our coaching is not scoring.

For the first time, we believe, you get the most valuable commodity in a crisis.

Time.

Play with it, become comfortable at your own pace.

You gain more insight, more mental muscle memory.

You will become more confident.

How an exercise runs

  1. 01 The phone goes; no preamble.
  2. 02 Something has happened That’s all it needs…
  3. 03 Seats, not people Every seat is a role title, with no names and no photographs, no distractions.
  4. 04 Typed orders Orders are typed, so the exercise can be mentored. No microphones, no simulated phone calls
    We want the simplest interface.
    It’s the decisions that matter
    We are coaching, not gaming.
  5. 05 Over and over The same scenario is sat over and over, until you build that mental muscle memory. You learn from your mistakes. Errors are not impediments to our goals, but the raw material that allows for them. The scenario shape changes with your inputs, it realistically adapts to your inputs.
  6. 06 The AI The AI is the grease between the cogs of the machine.
    This machine is not (for once) here to grind you up.
    Its function is to grease the wheels of your mind. To improve your processing.

How we start

  1. 01A call.
  2. 02We build the exercise from your documents.
  3. 03Your executive sits it.

Your data stays yours

Before we see a document, we agree with you where your material is held, who sees it, and when it is deleted.
It goes in writing. We sign your NDA first.

Your material is used to build your exercise and for nothing else.

We are a small company. There is no department for it to get lost in.

The AI works under standing orders

Offshore, nothing is signed off until it is checked. We run AI the same way.

  1. 01Every agent reads the same written orders before it touches anything.
  2. 02An agent’s report is a lead until checked.
  3. 03After two failed attempts at one thing, stop and report.
  4. 04Nothing is released until it is signed.

Enquire

— Ian Simpson

Personal data submitted through this website is used only to respond to your inquiry and to administer any resulting engagement, and is processed in accordance with UK data-protection law. It is not sold, and is not shared with third parties except as needed to provide the service or where the law compels it.

Principals

Ian Simpson

Director · Modu Master / OIM

Over forty years in marine and offshore oil and gas — from commercial fisherman and deck officer to Offshore Installation Manager, Fleet Manager and General Manager.

Tankers, anchor handling, DP, DSV, FPSO, tanker transfer operations, construction barges, dry docking, construction projects, a fleet classification society changeover — and much more, worldwide.

Was involved in Post Piper Alpha N Sea disaster safety regime implementations. Prepared and delivered the first Safety Cases for my drilling company employer’s fleet, under the strict UK HSE regime that followed Piper Alpha.

Managerial

Operations Manager of an offshore fleet in Qatar, 2001–04, keeping it operating and in class through a corporate debt collapse involving many creditor banks; under mandate from the Emir of Qatar. Joined the team that sold assets and salvaged the enterprise from bankruptcy.

Set up and ran a senior offshore staff training facility department in Doha, 2006–07, installing its offshore control-room simulators, and commissioned the same facilities in Dubai, which I managed for a large international safety organisation.

General Manager of Millennium Offshore Services, 2007–10. Invited to set up the company operations, to grow from three jack-up accommodation units to a six unit fleet; the company later became Seafox in 2014.

Managing Director of ISS FZE, Ajman, 2010–15, major-emergency and crisis-management consultant across the Gulf, formally assessing Offshore Installation Managers and board-level executives in complex offshore and onshore crisis scenarios.

2015 to 2024. Married, travelled extensively.

2024 to present

Founded ProEquipAI in September 2024, after years of studying Ai.
The sheer pace of Ai development has been breathtaking, it takes hours a week just to keep abreast of the constant improvements, in utilising the upgrades etc.
Self-taught: by my own count more than 5,000 hours, from the first tutorials to directing teams of AI agents under written standing orders.
I write the incidents, and I build the exercises, the engine, the layouts, all mine, no 3rd parties.

ProEquipAI Ltd, Scottish Company.
AI based technology, created with AI by an industry veteran.
All that experience into code, into coaching exercises for the industry.
Here for you now.

Gala Simpson

Marketing

Gala brings nearly two decades of marketing leadership across production, services and IT.

Owner-director of an e-commerce company in Kyiv, 2012–15. Deputy director of a Kyiv theatre, 2015–19, and a producer of cultural projects.